Greetings, everyone! My name is Michael Nelson, the Chief Executive Officer of Amway.

I am truly honored to be a part of this year’s forum and share my perspective on the exciting development momentum in China.

For 15 years, Amway has participated in this forum. And this year is very special to us. 2025 is the 30th anniversary of Amway China. We have a deep and a storied history here – one that has strengthened Amway and the lives of Chinese Amway Business Owners, as well as the health and wellness of thousands of customers, and I believe, the greater Chinese community as well.

China has been Amway’s largest market for over 20 consecutive years. That success has come through hard work, partnership, the skill and strength of Chinese business owners and our continuous investment in this critical market.

Over the past three decades, we’ve made substantial investments to maximize the potential here – building a comprehensive operational system to better support Research & Development, production, our digital infrastructure, service networks and experience centers.

The strength of our operations here are undoubtedly supported and amplified by China’s focused economic development efforts and strategic vision for improving health nationwide.

As China works to realize the goals of the Healthy China initiative, we’re truly thrilled to deliver meaningful contributions to these efforts. Because we share your goals, our vision is to help people live better, and healthier lives. For 65 years, we’ve been doing just that.

And now, our strategic focus is on supporting total health and wellness. The need for health and wellness solutions has never been greater – and we’re honored to help customers all over the world find those solutions from a trusted company and supportive community of Amway Business Owners. Amway China is leading the way in these efforts.

Often, innovative products and initiatives are first launched in China and then brought to other countries, and customers, around the world.

Amway China also serves as an innovation hub for Amway – where new ideas to advance health and wellness solutions are explored. A great example of that is the world’s only plant research and development center that we established in Wuxi. Here, we study organic farming technology for Chinese medicinal herbs and plant extracts.

And it’s not just products that support total health and wellness, we know that people and communities make a huge difference. That’s why we’re incredibly proud of the nearly 200,000 Amway Business Owners in China creating thousands of health and wellness communities. These entrepreneurs help Chinese citizens cultivate and maintain healthy lifestyles through things like knowledge sharing, personalized health solutions, and community challenges that support healthy habits.

And now, we’re going for more. Because we believe in the power and potential of China. We are proud to leverage six decades of expertise to help advance the ambitious and important goal of the Healthy China initiative. And to bring even more resources to the table as we continue building our business in the region.

We recently announced our latest investment – the first Amway farm in China. This farm will be in the Sichuan province and focused on farming of Traditional Chinese Medicine plants, further enhancing the quality of raw materials, and strengthening our value proposition across the region.

I am confident that through our ongoing investments and collaboration, we will continue to support the Total Wellness goals of the people of China.

That ongoing collaboration is certainly strengthened by opportunities like the China Development Forum. This event serves as a one-of-a-kind platform for knowledge sharing and momentum building across sectors.

This year, I will look forward to sharing more details about our farm in Sichuan, as well as upgrades to Amway’s experience centers and innovative new research and development efforts.

As the China Development Forum marks a 25-year journey, and as Amway China celebrates our 30th anniversary, I am incredibly confident in the future. Because of the strength of our past, and the vision that we share.