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Zhihu is the largest knowledge sharing platform on the Chinese Internet. Zhihu gathers the most creative minds within Chinese culture. By creating a rigorous, professional and friendly social atmosphere alongside a unique product mechanism our users can access a variety of fields; e.g. science and technology, business and culture. The high-value content is produced and shared here by netizens in large scale, hence building a high value interpersonal network. Trust and connection are built among users through Q&A, articles, e-books and Live sessions. Here, users can create and enhance personal brand values, discover and seize new opportunities.