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China Publishing Group Corporation (CPG) is the largest mass publishing and professional publishing group in China, which owns a number of famous cultural brands such as The Commercial Press, Zhong Hua Book Company, Joint Publishing, Rongbaozhai, and China National Publications Import & Export (Group) Corporation. CPG has 180 legal-person enterprises at various levels, 38 publishing houses of various types, and 29 overseas branches, annually publishing more than 70, 000 titles of publications in addition to an annual import and export volume of more than 200, 000 titles. CPG ranks first in China’s publishing industry in terms of ten key indicators such as the number of times of winning the national “Five-One Project” award, the Chinese Government Award for Excellent Publishers and Publications, and China Outstanding Publications Award; the level of Chinese copyright going abroad; and the share in the national book retail market. CPG has been among “Top 30 National Cultural Enterprises” for ten consecutive years and “Top 50 Global Publishers” for four years in a row. It has been included into the list of “Top 500 Brands in Asia” four times.