Michelin Group, one of the world largest tire makers and the world tire
technology leader. It is one of global Fortune 500 enterprises. The Group’s
sales in 2017 was €22.03 billion. In addition to tires, the Group also produces
wheels, steel cords, maps and guides.
Michelin Group now has 110,000 employees and around 70 manufacturing sites
throughout the world, several research, development and tests centers in France,
Japan, Spain, United States, Thailand and China, as well as sales &
marketing operations in over 170 countries and regions.
Michelin entered into China in 1989 with a first Representative office in
Beijing.
End 1995, Michelin set up its first manuafacturing company in China, Michelin
Shenyang Tire Co., Ltd. After the change of urban planning in Shenyang, the
company relocated and built a new modern factory with a total investment of
nearly 1.5 billion U.S. dollars in 2013. The expansion project of the plant is
currently under way.
In April 2001, Michelin Group established a R&D company in Shanghai and a
second manufacturing company, Shanghai Michelin Tire Co., Ltd. In order to adapt
to the expansion of research and development activities, the R&D company
officially opened the new site in 2015.
In December 2001, Michelin (China) Investment Co., Ltd was established in
Shanghai and it has been confirmed by the Ministry of Commerce P.R.C. as
Michelin China’s regional headquarters.
In 2008, Tyre Plus (Shanghai) Auto Accessories Trading Company, Michelin’s
wholly-owned subsidiary, was established to carry out automotive aftermarket
services in a franchise model.
In order to meet the growing demand of the Chinese market and consumers for
new products, new services and new business models, Michelin has set up several
subsidiaries in China in recent years, including the establishment of Michelin
(Shanghai) Aircraft Tires Trading Co., Ltd. in 2016 and the establishment in the
same year of Shanghai SuiSheng Information Technology Co., Ltd., focused on
expanding innovative business.
Michelin has published "Michelin Guide" to select outstanding restaurants and
hotels in nearly 30 countries and regions around the world. In 2008, the first
edition of "Michelin Guide Hong Kong and Macau" was released, marking the
official entrance into China of Michelin restaurant rating business. In
September 2016, the first edition of “Michelin Guide Shanghai” was published,
and “MICHELIN Guide Guangzhou” and “MICHELIN Guide Taipei” came out in 2018.
The total investment of Michelin in China exceeds US$ 2 billion. Currently
Michelin China has around 7000 employees.
