Amway Corporation

Abstract

Thanks to continuous socio-economic development, people are paying increasing attention to their own health. Health literacy constitutes the first crucial line of defense in safeguarding people’s health. As the concept of health literacy deepens, it is increasingly important to improve the public’s health literacy level. The family as a key driver for health promotion is playing an even more important role. Therefore, in 2025, we upgraded our practical focus from “broad community connection” to “targeted family intervention.” In so doing, we proposed and validated the model of Community Health Officers (CHOs), cultivated in holistic health communities, guiding family members to improve their health literacy. In such model, a key role is cultivated within the family that possesses basic health knowledge, the ability to organize actions, and the skills to communicate and mobilize others. Thus, a transmission chain is formed where “the community empowers individuals, and individuals drive families.” In the process, health literacy improvement is happening in countless families; short-term participation in health enhancement activities is transitioned to the cultivation of long-term healthy lifestyles. Research results demonstrate that such model is entirely feasible.

Download the full report：Health Communities Contribute to building Healthy Families