MTR Corporation Limited

Abstract

Expanding domestic demand has become a medium- to long-term national strategy for China's growth. Strengthening consumption serves as a foundational driver of economic growth and a key vehicle for meeting people’s aspirations for a better life. The Central Committee of the Communist Party of China attaches great importance to the role of consumption as a primary engine, and government departments at all levels have continuously introduced policies to implement the decisions and arrangements of the Party Central Committee, yielding remarkable achievements in the domestic consumer goods market.

Urban rail transit not only meets the travel needs of city residents but also aligns closely with the demand for immediate experience in offline consumption, given its massive, frequent, stable, diverse, and demand-rich passenger flow. The offline consumption model of station commerce can convert abundant passenger flows into real consumption demand, helping mainland cities foster a new offline consumption ecosystem.

As one of the world’s leading rail transit operators, MTR Corporation Limited (“MTR”) has actively explored the effective utilization of passenger flows throughout its 40-year development journey, successfully creating consumption scenarios in station commercial spaces. By building a station commerce operation system of “Traffic-Commerce-Value” and adopting a “Secondary Development” Model of station commerce, we have maximized consumption potential from passenger flow. This has contributed significantly to enhancing Hong Kong’s offline consumption market and improving passengers’ travel experiences. These successful practices can serve as reference for mainland cities seeking to unlock the consumption potential of rail passenger flows. At present, we are actively Exploring Rail Transit Station Commerce Models for rail stations that are suitable for Mainland Chinese Cities.

Download the full report：Building New Offline Consumption Scenarios and Empowering New Urban Consumption Ecosystems